MOTIF OF MERCHANT SOCIETY IN DEPOK CITY TO USE SHARIA SAVINGS IN BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS)
Abstract
One of the areasthat has potential to develop financial institution is Depok city, one of the Depok’s potential is a trading sector that has ahuge demand from most of the people either formally or informally. The research was done to know how does the character of the merchant in Depokwho hasapreference touseBPRS product or another factor that most dominant affecting the preference of merchant in Depok for using sharia saving product.Analysis data that perform in this research wasdescriptivestatisticsto describe the profile respondent. The result of analysis and discussion shows that the majority of merchant in Depok is choosing to become costumerin BPRS, the main factor that makes merchant more choosingsaving product in BPRS becausethey feel safe if they savingtheir funds in BPRS if it compared by saving their own money, another factor is easy for transaction in BPRS where all the trading no need to leave the merchandise for transaction with BPRS but BPRS officer come to the merchant.
