PENINGKATAN KUALITAS LAYANAN MAHASISWA BERDASARKAN PRINSIP GOOD UNIVERSITY GOVERNANCE PADA FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS MUHAMMADIYAH PROF. DR. HAMKA
Abstract
The purpose of this study is to know the quality of service is currently running properly or not and to know whether Good University Governance can have an important role in the quality of the service itself. The sample of this research is FEB UHAMKA student amounted to 200 people. Data were analyzed using Partial Least Square (PLS) method and using SmartPLS tools. The result of research stated that GUG principle has significant effect to service quality. This indicates that the better or higher the application of GUG will further improve the quality of services provided to the students. The result of the research also shows that the value of ¬Rsquare for latent variable of service quality got value equal to 0,682009, it shows that latent variable of GUG principle influenced 68,20% to service quality. While the rest is explained by other variables not included in this.